Importance of link building can be understood from the following example. When X says that Y is good, not everybody would believe. However, when a 100 people say so, that defiantly adds value. You are sure that your website has quality content. But that gains ground only when others vouch for you.
Building links both outside and within your website is important. Internal link building is vital because it establishes a connection system between every page of your website. This helps your visitors to follow the pages as per their requirement. External link building brings its own value and helps your website attain popularity. This, in turn, fetches you a higher rank in popular search engines. In fact, a back-link from another website acts like a vote for your website and search engines value every vote.
Indiscriminate exchanges, from any website, won’t serve the intended purpose. You have to get links from relevant and popular websites. While a good link can make your website popular, a bad one could ruin that popularity. One needs to exercise caution while building links. All search engines understand the content of your website and can determine whether the linked websites are relevant to your website or not. Several websites accept and exchange links with pornographic website for reaping faster rewards. Such links, however, hampers the website’s reputation and could lead to penalization of that particular website. Such shortcuts for link building could lead to an adverse result. Hence, it’s critical to work carefully on link building endeavors.
The importance of building links had been discussed several times. Links help in spreading your blog among people, hence gaining popularity. To make a blog big, you have to gain a good quantity of website links. Building links with other websites is best for this purpose. Links would cause more internet surfers to land on your page. Search engines would also recognize your blog.
Links can be established naturally as well. Natural links are established when a visitor to your website genuinely likes the content. This doesn’t happen often. Therefore, you’ve to work for building your links to derive the benefits. The most vital thing to attract links to your website is by having quality content and tools. A major task that must be completed ahead of starting the link building process is competition analysis. You’ve to understand what your competitors are doing to build links. Then only you can succeed in your efforts.