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Top 5 Reasons Why Your Emails Don’t Get Opened

This is a guest post by Tony Evans. You can see the author’s bio at the bottom of this article.

Gone are the times when you grab a thick book called the Yellow Pages and start calling potential customers and promote your offerings. Now, marketers hook their leads using tools in the social web. These strategies can be integrated and can be used in combinations. One of the most used online marketing tactics to date is email marketing. As the name implies, email marketing is all about collecting the leads’ basic information and email addresses and then selling your products or services to them through email.

However, unlike phones where you instantly get the response of your potential client,…