With so many ways to use the internet to grab people’s attention and send them to your website, where do you start? Which ones are most important and how do you decide and prioritize accordingly?
There ARE a lot of ways to use the internet for marketing and the more research and reading you do and the more programs you buy or subscribe to, the more ways you learn about.
Which ones are most effective?
Which ones are must-do methods?
Where do you start?
The only must-do methods, in fact, the ONLY methods you should use are the ones that ARE the most effective and provide enough of a return to meet your goals. Unfortunately, what is most effective for one niche is not necessarily going to be most effective for another. The only way to know for sure is to have a list of potential methods, in order of suspected effectiveness, that you then test. If you really want to know which methods are the most effective, you need to test each and every one of them.
Wait a second… did you say goals?
I was hoping you didn’t miss that. If your goal is to make only $1000/month, you may only need to find one or two methods that are most effective for your niche. If your goal is to make $5000/month, however, you may need to utilize a few more, perhaps several more. You won’t know until you set a goal and start testing online marketing methods.
There are many ways to go about setting goals and everyone has their own preferences, but here is a simple strategy you can start with if you are relatively new to this. First, what is the least amount of money you need to continue your current lifestyle? What are your monthly expenses. Whatever this number is, that is your first goal. I would take that number and increase it by 20% to cover unforeseen expenses. Next, if only as a mental exercise, figure out what the least expensive lifestyle is that you would be happy with. Perhaps it would mean something drastic like moving someplace different or selling your car, but remember, this only has to be a mental exercise. You may find that your monthly expenses could be reduced significantly which is the equivalent of getting a significant raise.
For your second goal, think about what your ideal lifestyle would be and the amount of income necessary to realize that. Perhaps you want to spend winters in Australia and summers in British Columbia. Calculate air fare, living expenses, and everything you can think of that might be included in that lifestyle. Be as specific as you can. Whatever that number comes to, that is your second goal. That is the monthly income you want to start shooting for after you reach your first goal.
Chris O’Byrne
http://OnlineArtsMarketing.com/blog
