Right view is the ability to see things as they really are. It is also about making the decision to keep an open mind and continue to refine or redefine your view when necessary. There are many times when we think we see a situation clearly and then later find out that we were mistaken or only partly correct. At this point, many people, often out of pride, will not allow themselves to even see that they were wrong, let alone make changes. Recognizing your own faults and mistakes is a sign of wisdom.
What is marketing, really? What is it’s true purpose and why do we engage in it? Marketing at its most basic level is the buying and selling of goods and services. But that is not at all what we have come to think of marketing as. We more often think of marketing as telling people what we have to offer and why they might want to purchase it. It is about showing people the value of our product or service and establishing a relationship with them. It’s not the selling, but everything that leads up to the selling.
I think the best application of right view is to understand what you are really in business for and what you are really selling. I have heard this before as applied to selling drills. They really aren’t selling drills, they’re selling holes. The hole is what the buyer really wants. So ask yourself what they buyer is really buying from you. Are they buying a painting or are they buying something to fill that blank space on their wall? Or are they buying an image that they want to portray to their friends and guests? Or are they buying what they think is an investment? When I sell my marketing book, am I really just selling a book or am I selling new customers to the person who buys it? Or are they buying the security that comes from thinking they have covered all of their bases? This question has to be answered as thoroughly as possible and the answers will provide you with a much clearer view of what you are selling. Be honest with yourself about what you are really providing. If you aren’t satisfied with the answers you get, then maybe it’s time to think about why you are selling what you are selling.
Next up… Right Intention.
Chris O’Byrne
OnlineArtsMarketing.com
Posted by: Chris
Categories:
rightmarketing