The biggest mistake that most people and businesses commit is to make a sale and then move on to the next customer, never attempting to maintain a relationship. The person most likely to buy from you is a former customer. Think about it. You spent a lot of time and energy wooing that customer and establishing a relationship of trust. They went on to buy from you and have even more trust because of how you handled the sale and because of the quality of the product. Do you really want to just throw that all away?
You still have the customer’s contact information and you would be surprised by how many want to be kept in the loop. Continue to send them information about you and what you have to offer. Offer them incentives or even a percentage of the sale if they refer another customer to you. Help them help you to spread the word about you. Offer them additional solutions to the same problem or other problems that might have. Never assume that you are done with that customer and that you can leave them behind.
Make sure you keep track of each and every customer and all of their contact information. Stay in touch!
Chris O’Byrne
http://OnlineArtsMarketing.com/blog
