Have you identified a niche that you want to market your art to? Have you identified what their most pressing problems and needs are? Then it’s time to let them know that you have the solution they’ve been looking for.
Start by creating a make believe person that fits your niche perfectly. Write a letter to them that focuses on what their need is and how you can provide that for them. Do not simply tell them how great you and your product or service are, show them how you can help them. Give them examples of how you have helped others that are in their same position solve the same problems. This isn’t the place for testimonials that say how wonderful you are, this is where you build trust and confidence.
Actually, let’s go back one step. Before you even start to write the letter, write a headline. And don’t just write one, write many of them. Even 50 to 100 is not too little. One very helpful and easy technique I use is to use a swipe file. A swipe file is a file of winning headlines. These are headlines that have been used by the best of the best throughout the years and have proven themselves by bringing in hundreds of thousands of dollars for those that have used them. Here is more information about how to write the best and most effective headlines.
Chris O’Byrne
OnlineArtsMarketing.com/blog
Posted by: Chris
Categories:
Art
Marketing
Copywriting
