Most of my time these past couple of months has gone into helping a client in Tucson, Jim Nichols. Jim is a famous (really!) artist that specializes in UFO art. He takes the information from people’s accounts of UFO sightings and encounters and paints what is must have looked like. He has appeared in many publications throughout the world and has been featured on the History Channel and the Today Show. Jim finally decided to put together many of the stories and the paintings into a book and that is when he contacted me. I took his stories and paintings and transformed them into a book. That step alone took several weeks and a lot of collaboration with Jim. I also had to purchase an ISBN, learn how to use Adobe InDesign and Photoshop, learn about copyrights, find the best publish-on-demand company, register with the Library of Congress, and upload huge files. At the same time, I’ve been putting together a marketing package and implementing that. This has included building his web site, writing promotional letters, converting a VHS tape to digital format to use for a free bonus, putting together backend products, setting up Google Adwords, writing letters of introduction, building a MySpace, eBay, Etsy, and Squidoo presence, and much more. Whew! I’m getting tired just thinking about it all.
At the same time, I’ve been working on my own product, a home study course for artists on online marketing. That will be ready soon and I’ll write more details then.
Tags: UFO, Case Files, Self Publish, Jim Nichols
Peaceful Birder
